THE FUTURE OF MINNESOTA FASHION
This isn’t just a show—it’s a movement.
Twenty years after Minnesota first established a dedicated fashion organization, a new era is unfolding. FashionMSP is reimagining what fashion week can be: bold, collaborative, and powered entirely by the creative community itself.
The Experiment is the first-ever self-organized fashion event from FashionMSP—an open-source model that hands the reins to designers, models, photographers, stylists, producers, and makers. No rules. Just raw creativity, collective energy, and a shared passion for what’s next.
EVENT OVERVIEW
On Friday, December 6, The Whim in Northeast Minneapolis will come alive with a one-night-only showcase of Minnesota’s creative class.
Built by the community, for the community, The Experiment is a multi-dimensional experience featuring a local makers’ market, a runway showcase, and a paparazzi-style community runway—each offering a new way to see, feel, and participate in Minnesota fashion.
This is where ideas take shape, barriers come down, and the future of local fashion takes center stage.
The Experiment Experience
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The Experiment Experience 〰️
THE MAKERS’ MARKET
Shop Local. Support Creative.
Discover wearable art, handmade goods, and exclusive pieces from Twin Cities designers and makers. A curated market celebrating craftsmanship, creativity, and community.
EVENT DETAILS
Who: FashionMSP and the Minnesota fashion community
What: The Experiment — a first-of-its-kind, community-produced fashion event, presented in three unique parts.
When: Friday, December 6, 2025
Doors and Runway Timing TBD
Where: The Whim
1221 NE Marshall St, Minneapolis, MN
Cost: $20-$80
THE RUNWAY SHOWCASE
Design. Reinvented.
Experience a bold, up-close runway show featuring local designers debuting new looks and reimagining past collections. It’s raw, inventive, and fully Minnesota
THE PAPARAZZI RUNWAY
Your Turn to Shine.
Step into the lights and onto the runway. This playful, all-access experience invites everyone to strut, pose, and be captured by local photographers. Because fashion belongs to all of us.