THE FUTURE OF MINNESOTA FASHION
This isn’t just a show—it’s a movement.
Twenty years after Minnesota first established a dedicated fashion organization, a new era is unfolding. FashionMSP is reimagining what fashion week can be: bold, collaborative, and powered entirely by the creative community itself.
The Experiment is the first-ever self-organized fashion event from FashionMSP—an open-source model that hands the reins to designers, models, photographers, stylists, producers, and makers. No rules. Just raw creativity, collective energy, and a shared passion for what’s next.
EVENT OVERVIEW
On Saturday, December 6th, 2025, at The Whim, the Twin Cities creative community will come together for an unforgettable fusion of fashion, art, and connection. This isn’t just a show, it’s a gathering of makers, dreamers, and doers who believe that creativity is meant to be shared, celebrated, and set free.
Doors open at 3 PM for an interactive pop-up market featuring vintage curators, secondhand stylists, and local designers. Shop one-of-a-kind pieces, meet the artists behind the brands, and connect with others who share your love for originality and community-driven design. Drinks and bites will be available for purchase, so come hungry for inspiration and a good time.
At 5 PM, the energy shifts. The lights dim, the music swells, and anticipation fills the room. This isn’t your traditional runway- it’s a living performance fueled by bold concepts, raw creativity, and the kind of magic that only happens when you remove all the rules.
Within the runway itself, The Paparazzi Experience invites 20 attendees to step into the spotlight and become part of the show. Think your outfit has what it takes? Purchase The Paparazzi Experience add-on for your chance to walk the runway and compete for one of two exclusive prize packages. Prefer a more low-key moment? Visit the official red carpet anytime during the night for your photo op and capture the magic of The Experiment.
EVENT DETAILS
Who: FashionMSP and the Minnesota fashion community
What: The Experiment — a first-of-its-kind, community-produced fashion event, presented in three unique parts. Food and drinks will available for purchase.
When: Friday, December 6, 2025
Doors: 3 PM | Show: 5 PM
Where: The Whim
1221 NE Marshall St, Minneapolis, MN
Cost: $20-$80
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Perfect for those who want to experience the market, mingle, and enjoy the step-and-repeat photo opportunity. Includes standing room access for the runway show.
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Enjoy the full show from an unassigned seat along the runway. Includes access to the market and all other activations.
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Get the ultimate experience with front-row seating, a VIP swag bag, full event access, and a complimentary drink ticket.
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Limited Availability! Add a little extra spotlight! This add-on gives you the chance to step into The Paparazzi Experience- where select guests become part of the show itself and walk the runway for a chance to win one of two prizes.
The Experiment Experience
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The Experiment Experience 〰️
THE MAKERS’ MARKET
Shop Local. Support Creative.
Discover wearable art, handmade goods, and exclusive pieces from Twin Cities designers and makers. A curated market celebrating craftsmanship, creativity, and community.
THE RUNWAY SHOWCASE
Design. Reinvented.
Experience a bold, up-close runway show featuring local designers debuting new looks and reimagining past collections. It’s raw, inventive, and fully Minnesota.
THE PAPARAZZI RUNWAY
Your Turn to Shine.
Step into the lights and onto the runway. This playful, all-access experience invites everyone to strut, pose, and be captured by local photographers. Because fashion belongs to all of us.